Advertising could really be much more than an evil. Online ads can be useful when they are relevant, which suggests contextualization and personalization. Brand use contextual targeting to attract users and place them at the heart of their marketing – be it […]
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With the new announcement coming from Instagram, we will shortly begin to see advertisements in the Explore page. The Explore page recommends posts it predicts a user would like based on other posts they’ve looked at in the past. It also […]
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