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While press releases may no longer be the primary method for distributing company news in our modern society, they are still incredibly powerful marketing tools that you should take advantage of....
You don’t need us to tell you that the COVID-19 pandemic has thrown up more than a couple of obstacles when it comes to the workplace. The UK government announced the latest lockdown on 4 January...
Advertising could really be much more than an evil. Online ads can be useful when they are relevant, which suggests contextualization and personalization. Brand use contextual targeting to...
Christmas is upon us! People have already started looking for Christmas present ideas, have you started planning for the busiest season of the year yet We all know this Christmas is going to be like...
If you’re not already using voice search, you’ve definitely seen the commercials on TV. Each day, more people are using voice search-equipped smartphone apps and digital assistants (like...
Email marketing has long been one of the most powerful digital marketing channels available to brands looking to maximize their revenue and connect with leads and customers. But recently, a new...
Imagine if the user of a ridesharing app accidentally swapped their pick-up and drop-off destinations. Or if your website visitor can’t figure out how to schedule an appointment with you. User...
At Power Digital Marketing, we know how difficult it is to build a high converting landing page for your business and industry vertical, but with these five best practices we hope we can get you...
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